Dear Campus Community,

I am pleased to announce that the search to fill the position of Director of Communications & Marketing has come to a successful conclusion and that we are fortunate to welcome not only one but two superbly-qualified, director-level professionals to the department: Martha Lynn as Executive Director and Lori Maxfield as Director.

The creation of the position of Executive Director reflects the importance of the multiple roles the department of Communications & Marketing plays both on campus and within the community, as well as its key strategic focus on increasing domestic enrollment.

As Executive Director, Martha brings ten years of director-level communications and marketing experience at Bastyr University. Maximizing on the strengths of her experience and skillset, Martha’s focus will be to continue to position our college as the area’s premier two-year institution, building community partnerships and relationships, and strengthening the communications efforts of the college as a whole.

Lori brings unique recruitment expertise to her position as Director, and will focus her talents on leading marketing efforts strategically targeting domestic enrollment and retention. This position meets the objectives of an approved aSAP to increase our enrollment through focused recruitment strategies.

As we work as a college to understand the implications of the new allocation model as it relates to Shoreline, I am thrilled with the vision that our Executive Team has shown in tackling marketing our great college with these seasoned communications and marketing professionals. Dividing areas of focus between an Executive Director and Director will allow the college to utilize and maximize the strengths of each and uniquely position our college to rise to the challenges ahead and step into the future with confidence.

Martha Lynn is beginning in her capacity as Executive Director today Monday, August 1 and Lori Maxfield will assume her new position as Director on Monday, August 15. Please join me in welcoming both to campus.

Thank you to all who participated in the open forums and provided input. Your feedback was most helpful!

Warmly,

Mary Brueggeman, Vice President
Office of Advancement
Executive Director, Foundation