As you may know, our Board of Trustees recently approved a name change from Shoreline Community College to Shoreline College. We’re excited about this evolution and want to share some details on how and when the name change will occur. Below is a high-level roadmap for how we’ll roll out the name change and new brand identity.
Phase 1: Now-Start of the Summer Quarter 2025
Goal: Provide clarity, get ahead of rumors, and start using the new name strategically.
- We will begin the process of changing our name administratively (e.g. paperwork for taxes, etc.) and that may take some time.
- We’ll begin using Shoreline College in select, targeted ways, particularly in international outreach, swag etc., where clarity and recruitment are key.
- Materials may include a note like: “Formerly Shoreline Community College” for continuity.
- We will not be releasing a temporary logo or any kind of updated branding during this phase.
- A blog post/announcement will go live the week of June 9th to reinforce the message publicly.
- We’ll continue to use our current logo and name across most materials until the full launch.
Internal communication is key: You’ll be our ambassadors in helping answer questions and avoid confusion. Thank you in advance for your help!
Phase 2: Summer–Fall 2025
Goal: Engage our community in logo design
- We’ll begin developing new logo concepts this summer.
- Just like we did for the 60th Anniversary mark, early logo concepts will be reviewed internally, then shared publicly for a college-wide vote in early fall.
- Depending on the feedback, we may run a second round of voting.
- We’ll launch a “What’s Next for Shoreline College?” landing page with:
- A timeline of the transition
- FAQs
- A placeholder for the logo reveal
Phase 3: Early 2026 – June 2027
Goal: Full brand launch
- We’ll officially unveil the new logo and visual identity in early 2026.
- Beginning in the first half of 2026, we’ll update signage, digital assets, email signatures, printed materials, social media, and more.
- All use of the old name and logo will be phased out by June 30, 2027.
- This will give us time to cycle through any remaining swag, stationary etc. and to transition our marketing materials
A list of quick FAQs is below. Please keep in mind that this plan is a work in progress and remains flexible. As we move through the steps, we may find that some things take longer than others, so we appreciate your patience. If you have any other questions, please don’t hesitate to reach out.
Quick FAQ for Faculty, Staff, and Students
Why are we using the new name before the new logo is ready?
We’re being strategic about where we use the name early (like in international marketing- we think the name change will be helpful in recruiting new students abroad) while keeping the current logo in place until we roll out a complete brand package in 2026.
Are we designing a new logo?
Yes! Logo development will take place this summer, and the top options will be shared for community voting in early fall after classes begin.
How can I get involved?
Watch for opportunities this fall to vote on logo options and provide input. We’ll also post updates on a new landing page later this summer.
When will the new logo be official?
The full launch is planned for the first half of 2026. We’ll begin using it in stages, with all materials updated by June 2027. It will take time to make all of the necessary updates.
Can I still use the old name or logo?
Yes, for now. Please continue to use Shoreline Community College branding unless you’re working on a project where Shoreline College has been approved for strategic use (e.g., international outreach). We’ll provide clear guidance as the transition unfolds.
What if I get questions from students or the public?
Let them know the name has officially changed, the new logo is coming in 2026, and all services, programs, and commitments remain the same.
Day at a Glance 
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