Logo Rollout Update and Next Steps

We wanted to share a quick update on the rollout of Shoreline’s new name and logo and what to expect in the coming weeks. 

Towards the end of Feb, we will release the official logo files, including the primary logo, alternate versions, and department lockups, along with updated brand guidelines and instructions for use. This will be the point at which campus units will have the tools and guidance needed to begin making updates to materials. 

Until those resources are available, I want to remind you to please hold off on making logo or name changes to email signatures, publications, websites, or other materials. If you have an upcoming project or design need, you are welcome to submit a request now, and our team will add it to the queue and complete it once the brand guidelines are finalized.   

Remember, this will be a gradual transition and will take some time to shift everything over.  When we initially announced the name change, our goal was to be completely transitioned by the end of the 26-27 school year.  It is likely our full transition will happen sooner than that date, but a gradual transition gives time to ensure compliance across all areas of the college as well as minimize waste of existing branded materials. 

You may have noticed that we recently launched a digital ad campaign promoting enrollment openings at our Parent Child Center using the new logo. With a longer campaign timeline of 6-8 weeks, this provided an early opportunity to begin introducing the new identity in our digital materials.  

Today, we also shared a public announcement on our website and social media channels. Please feel free to share the post or article with colleagues and contacts who may be interested. For reference, students were given a heads up when the logo was announced to staff, so they are already aware of the change. 

Thank you for your patience and partnership as we thoughtfully move through this transition. More detailed guidance will be coming soon, and as always, please reach out if you have questions.