Dear Colleague,

It’s an exciting time to be at Shoreline. We are pleased to announce the results of the two recent tagline surveys. One of the recommendations from our strategic enrollment management study with the CLARUS Corporation was the need to establish a more cohesive college identity. After a year-long college identity study with students, employees, the local community, and competitor schools, CLARUS has synthesized all of the data into recommendations that reflect a single college promise that people can expect Shoreline to deliver:

“Shoreline Community College helps people discover personal direction by providing educational opportunities that enable students to reach their full potential. Graduates leave prepared to connect with and contribute to the world around them.”

From this statement, two taglines were tested with key audiences: “Engage. Become.” and “Connect. Achieve.” 543 surveys were collected between January 27-February 4. The winner by a slight margin was “Connect. Achieve.” However, after reading the individual comments, we discovered that many people expressed uncertainty about the words “become” and “connect.” Many suggested that “Engage. Achieve.” was the combination that truly represented Shoreline Community College.

After reviewing the research results, the Executive Team decided that one more test would be useful for the College. So another survey was designed to test “Connect. Achieve.” against “Engage. Achieve.” 389 surveys were collected between February 13-17. The winner was “Engage. Achieve.”

The final tagline recommendation for Shoreline Community College is: “Engage. Achieve.”

Together, the positioning statement, tagline, new marketing messages, and refreshed graphic identity standards will become a unified and compelling platform that will allow the entire campus to align with a clear, fresh, and positive college identity that reflects what we do best.

In the coming months, please watch for additional information and guidance about how the college identity platform will be introduced and rolled out across the campus (including print materials, advertising, website, etc). Thank you for your generous input. Your comments helped the College craft a message that will ensure we deliver on our promise to the diverse students and communities we serve. I look forward to continuing our work of helping students reach their full potential.

Respectfully,

Cheryl Roberts, Ed.D.

President

The Office of Academic and Student Affairs is pleased to announce that Lisa Malik will serve as Acting Dean of Health Occupations/Physical Education/Business through June 30, 2017, effective March 16, 2017.

Lisa Malik earned her Ph.D. in Cognitive Neuroscience from Dartmouth College. Her research concentrated on Educational Neuroscience where she worked to bridge the gap between learning in math classrooms and brain research. She continued her work in the Spatial Intelligence and Learning Center, a National Science Foundation Science of Learning Center, at the University of Chicago examining how emotions affect academic achievement and brain function. Lisa came to Shoreline Community College after briefly consulting with the Seattle Public Schools’ Special Education department.

In her time at Shoreline, Lisa has played a key role in moving forward strategic work on learning outcomes assessment.  She has provided essential support in campus-wide projects within the Student Learning Experience Coordinating Committee, while also serving as an ex officio member of the Disciplined Excellence Steering Committee. In all of her work here, Lisa has demonstrated the ability to approach complexity with a collaborative spirit and analytical finesse.

She will be working closely with Cathy Otto during the transition. Beginning March 20^th you can find Lisa in the 2300 building, office 2309, and you can reach her at extension x4780 or email lmalik@shoreline.edu. During the Spring quarter we will be conducting a search for the permanent Dean of HO/PE and Business. 

As Lisa transitions to this new role, she and Bayta Maring will be working closely with those involved in learning outcome assessment and other major projects to create a smooth transition. If you have any data requests outside of learning outcome assessment projects, please continue to use the following report request form: http://www.shoreline.edu/reports/report-request.aspx

Please congratulate Lisa and welcome her to HO/PE and Business. We look forward to having her serve as Acting Dean through Spring quarter to further support our steadfast commitment to student learning and success.

Communications and Marketing has a new way for you to make graphic design requests using the ticketing system ZenDesk (the same system used by TSS, Facilities, and e-Learning).

Effective today, if you need to create or update any printed marketing materials (such as fliers, brochures, posters, forms, postcards, banners, etc.) or a digital screen slide, please use the link below to submit your request, rather than emailing or phoning in your request:
https://help.shoreline.edu/hc/en-us (then click on “Communications and Marketing”)

The Communications and Marketing department would also like to announce at this time that Grace Schulz, graphic designer, has departed the College. We thank her for her six years of service and support. Mia Bradshaw has stepped into the role of interim graphic designer and she will be using ZenDesk to manage her workload.

The goal of this new system is to create a more efficient way to assist you with your graphic design needs. If you have any initial questions about the new system, please contact Martha Lynn (mlynn@shoreline.edu).