New website home page and site navigation coming August 11

Illustration of a megaphone and confetti with the words "Coming Soon."Get ready for some major updates to the College website!

On August 11, in addition to major changes to the Apply & Aid pages on our website, Communications & Marketing will be launching a fully redesigned home page and refined site-wide navigation for our primary website, www.shoreline.edu.

We’ll provide more information about the research and the process in the near future, but for now, here are some key features and highlights:

  • User-Centered and Research-Based Changes: Over 200 participants, including current and prospective students, faculty and staff, were involved in our web research studies.
  • Improved Accessibility: Based on our accessibility audit conducted in fall 2019, improvements were made to bring our site up to WCAG 2.1 requirements, ensuring all who come to our site are able to access the information they need.
  • Intuitive Navigation: Refined navigation based on data and user testing, including a revamped main menu, header, footer, and a search button that reveals the search bar along with links to the most commonly searched terms.
  • Adaptable and Agile: The back-end of the home page was redeveloped so that we can more easily make incremental improvements to the website as needed.
  • Dynamic Content: Features such as dynamic news feeds were created so that we can distribute our news blog content to the home page and throughout the site more easily.
  • Modern Design and Brand Alignment: New design elements and “snippets” were developed that allow us to distinguish our site from other colleges while reinforcing our brand identity and adding depth and energy to the site.

This project comes at a critical time to help support enrollment and retention efforts, especially while the College is operating remotely. While some changes may feel new or different for employees, it’s designed for prospective and current students to be able to find the information they need to navigate the College much more easily and intuitively. Thank you for your patience and understanding as we launch these updates!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s