Website Changes, Winter Quarter

The web team in Communications & Marketing has been busy making things better for users on our website. Here’s what we’ve done, what we’re doing, and where we’re going.  

To submit a website request, please visit: https://shoreline.formstack.com/forms/websupport.

New Pages Launched: 

  • Virtual Admissions Events – Learn about all our virtual admissions events including Experience Shoreline, funding and aid workshops, and program-specific open houses. Navigate to the page: Under the Enrollment & Aid main menu drop down. See it 
  • Work Study Jobs – Students looking for work study jobs can find listings and instructions for applying. Navigate to the pageUnder the Enrollment & Aid main menu drop down, click on Funding & Aid, then Financial Aid, then Types of Aid. On that page, you’ll find info about work study and a link to the Work Study program. Students are also provided this link in the Financial Aid Portal.  See it 
  • Take a Class – A landing page intended for use in advertising when marketing to students who are simply looking to take some courses at Shoreline. Navigate to the page: From the home page, click on the Explore Programs button. Scroll down to the heading “Just looking to take some classes?” Click on “Learn about taking college courses at Shoreline.” See it 
  • Student Life & Clubs – An overview of Shoreline student life and the clubs students can join (not to be confused with Campus Life). Navigate to the page: Use the main menu and click on Campus Life. Click on Student Life & Clubs. Also referenced on the Current Students page. See it 
  • Phi Theta Kappa Honors Society – An overview of the honor society and member instructions for students eligible to join. Navigate to the page: Use the main menu and click on Academics. Click on Honors College. In the left navigation menu, click on Phi Theta Kappa. See it 

Pages with Significant or Notable Updates:  

  • Find My Registration Date – Added the credit chart and some guidance for how to use the Find My Date page. See it 
  • AP or IB Scores page – The Cambridge International crosswalk chart was added to the page. See it 
  • Transitional Studies redesign – The landing page was redesigned to help students better understand the offerings and provide a more visually intuitive navigation experience. See it 
  • Academic Calendar – You will now see a brief description for each item in the calendar, as well as a link to any related task (e.g: add/drop date links to the page about adding/dropping courses). See it 

Strategy & Design:

  • Improved Search Engine Marketing Campaigns – Worked with our vendor to improve our search engine advertising strategy, leading to increased click-through and conversion rates on our website.
  • Live Interactive Student Journey Map – Created a living interactive journey map that outlines student information needs, pain points, recommended improvements, etc. to help facilitate strategic decisions in SEM, Guided Pathways, and ctcLink work around the website and student communications.  
  • Additional Announcement Banner Templates – Allow for more options when adding banners to interior pages.  

Selected Large-Scale Projects In Progress: 

  • Workforce page redesign  
  • New scholarships page 
  • Academic dates and deadlines workflow improvements 
  • Diversity, Equity & Inclusion (DEI) page 
  • Website testing and research to learn more about student experience using the updated site  
  • ctcLink fit-gap and website evaluation  
  • Website guidelines and procedures documentation  
  • Website data and metrics improvements  

Changes to Printed Quarterly Class Schedule

Greetings,

I’m pleased to share that Shoreline is streamlining the way we make quarterly class schedule information available to prospective and current students. Starting in spring 2021, the College will roll out a new direct mail piece that will take the place of the printed Class Scheduleand students will be directed to the online Class Schedule as the primary source for specific class scheduling information.

What’s Changing:

  • The quarterly printed class schedule publication will be discontinued as of spring quarter 2021.
  • The College is launching a new quarterly mailed eight-page booklet to residential addresses in our district.
    • The first issue will be mailed in March. It will provide summary enrollment information about our instructional offerings and will drive people to the online Class Schedule to look for specific spring courses and sections.
    • Employees who typically review and edit the front matter of the printed class schedule will have an opportunity to review the mailer booklet before it goes to press.

What’s Not Changing:

Why Are We Doing This:

  • The high production costs of our quarterly printed class schedule are not sustainable.
  • The online Class Schedule is already the primary tool students use to locate class sections and times.
  • We are among one of the last colleges in our system that still prints the full schedule each quarter, resulting in fewer students expecting us to have one. 
  • During remote operations we do not have a way to widely distribute print materials to students on campus so the printed Class Schedule is not an effective way to advertise classes.
  • We are pivoting to proactively mail enrollment information to residential addresses in our district, reaching a broader audience than our printed Class Schedule ever did. This is similar to what our peers at Edmonds, Everett, North Seattle, and other colleges do in their districts.
  • We are preparing now for the fact that students will have new ways to access and print class scheduling information in ctcLink starting in 2022.

What if Some Students Want/Need a Printed Class Schedule:

  • Students who may prefer or require a hard copy of the quarterly class schedule can request help from a campus recruiter. Please contact Inez Olive for assistance (iolive@shoreline.edu).

Thank you!


Martha G. Lynn

Executive Director

Communications & Marketing

Need Help Setting Up Virtual Communication Tools for Your Department?

As the College continues to operate remotely, TSS, Communications & Marketing, and eLearning have developed guidance for campus departments about accessing virtual phones, online appointments, Zoom rooms, and live chat to to ensure students and the public are able to effectively reach offices and services.   

Campus Phones:

  • Campus phone lines can be checked off campus by following TSS Voicemail Instructions
  • If you need to place phone calls from off campus, one option is to use your home or mobile phone. If you would prefer not to do that, an option is to use virtual phone software.  

Virtual Phones:

There are two virtual phone line options for employees. For help getting set up with a virtual phone, please email tss@shoreline.edu

  • GoToConnectFor employees whose jobs involves a large number of phone calls, the College has purchased a limited number of licenses to use a virtual phone system called GoToConnect. This allows you make phone calls and send texts from your computer or from a mobile phone app using a new phone number that is not your own. These can also be set up with phone lines multiple people can answer, shared voicemail, routing, etc., as has been done for Cashiering, Enrollment Services, and Financial Aid. It’s important to note that we have used nearly all of the licenses we purchased for this and are only making it available to employees for whom making and receiving phone calls is a major part of their job. 
  • Google Voice. For employees who don’t qualify for GoToConnect, we provide instructions for using the free Google Voice system. It also lets you place phone calls and send texts using a website or a mobile phone app, and those texts and phone calls use a new phone number that is not your own.  

Online Appointment Scheduling:

Departments that would like to publish available time slots for student or employee appointments online may request Microsoft Bookings. For help getting set up with a Bookings site, please email tss@shoreline.edu

  • Bookings allows students or employees to select appointment times you establish, and once booked, the appointment can show up in the Outlook calendar of the employee hosting the appointment. You can establish multiple employees to show in the calendar, multiple appointment types, open/closed hours, etc. (For example, see the TSS Equipment Pickup & Return calendar.) 
  • Bookings can also be configured to send email and text message reminders to the appointment requester. 

Zoom Rooms:

Zoom rooms work well for use in one-on-one scheduled appointments or group meetings/webinars with pre-invited attendees, but not as well as a primary initial point of contact for students or the public. For assistance with Zoom, please contact Classroom Support Services (media@shoreline.edu). 

  • It’s recommended that departments provide a Zoom link to students or the public once they are in initial contact with them via phone, email, or chat, rather than using an open “waiting room.” 
  • Zoom “waiting rooms” used as an initial point of contact demand a high staffing burden, can’t be shared among multiple employees, and do not create clear expectations for those waiting in the queue, which creates a high risk of them abandoning the room before they are served.  
  • Zoom “meetings” are designed to be a collaborative event for two or more attendees with all participants being able to screen share, turn on their video/audio, and see who else is in attendance. (Great for one-on-one appointments or small groups where it’s acceptable for people to interact directly with each other). 
  • Zoom “webinars” are designed for large events and public broadcasts where the host and panelists can share their video, audio and screen. Attendees are view-only but have the ability to interact via Q&A, chat, and answering polling questions. (Great for events, town halls, info sessions). 

Live Chat:

For 2021-22, the College has limited live chat capabilities available through ZenDesk Chat that is restricted to the Contact page and International Education page of the website. A SEM sub-group will be assembling to explore and assess campus-wide live chat needs, requirements, and tools. Additional information about this will be shared with the campus as it becomes available. 

Thank you!

Changes in Campus Outreach & Recruitment Structure

Dear Colleague, 

As part of our continued Strategic Enrollment Management (SEM) efforts, there will be a change in the structure of the College’s outreach and recruitment work to improve incoming students’ experience as they engage, enroll, and onboard at Shoreline. 

After soliciting input from staff in these areas, a new Department of Outreach & Recruitment will be formed with existing staff as of February 22: 

  • Inez Olive, Outreach Recruiter, will become the lead for this area as Director of Outreach & Recruitment 
  • Russell Dorsey, Outreach and Recruitment Support Specialist 
  • Susie Schroeder, Recruitment & Enrollment Communications Specialist
  • Amy Stapleton, Outreach Recruiter 

The new team will report to Lisa Malik, Acting Dean of Access and Advising, and will continue to partner closely with Communications & Marketing and Workforce Education. The change will allow for greater internal coordination opportunities as students flow from recruiters, to Enrollment Services, Financial Aid, Advising, and other student service areas. 

No new positions were created in this process and salary adjustments for additional responsibilities were accomplished through savings from other position changes in the Office of Students, Equity & Success. 

Respectfully,

Cheryl Roberts, Ed.D.
President

Shoreline in the news, fall quarter 2020

Illustration of a newspaperHere is a collection of some of the media coverage featuring the College this quarter.

Got an idea for a media story or want to see a particular article in our news blog? Send in your ideas to Communications & Marketing (email to pio@shoreline.edu).