Website Changes, Winter Quarter

The web team in Communications & Marketing has been busy making things better for users on our website. Here’s what we’ve done, what we’re doing, and where we’re going.  

To submit a website request, please visit: https://shoreline.formstack.com/forms/websupport.

New Pages Launched: 

  • Virtual Admissions Events – Learn about all our virtual admissions events including Experience Shoreline, funding and aid workshops, and program-specific open houses. Navigate to the page: Under the Enrollment & Aid main menu drop down. See it 
  • Work Study Jobs – Students looking for work study jobs can find listings and instructions for applying. Navigate to the pageUnder the Enrollment & Aid main menu drop down, click on Funding & Aid, then Financial Aid, then Types of Aid. On that page, you’ll find info about work study and a link to the Work Study program. Students are also provided this link in the Financial Aid Portal.  See it 
  • Take a Class – A landing page intended for use in advertising when marketing to students who are simply looking to take some courses at Shoreline. Navigate to the page: From the home page, click on the Explore Programs button. Scroll down to the heading “Just looking to take some classes?” Click on “Learn about taking college courses at Shoreline.” See it 
  • Student Life & Clubs – An overview of Shoreline student life and the clubs students can join (not to be confused with Campus Life). Navigate to the page: Use the main menu and click on Campus Life. Click on Student Life & Clubs. Also referenced on the Current Students page. See it 
  • Phi Theta Kappa Honors Society – An overview of the honor society and member instructions for students eligible to join. Navigate to the page: Use the main menu and click on Academics. Click on Honors College. In the left navigation menu, click on Phi Theta Kappa. See it 

Pages with Significant or Notable Updates:  

  • Find My Registration Date – Added the credit chart and some guidance for how to use the Find My Date page. See it 
  • AP or IB Scores page – The Cambridge International crosswalk chart was added to the page. See it 
  • Transitional Studies redesign – The landing page was redesigned to help students better understand the offerings and provide a more visually intuitive navigation experience. See it 
  • Academic Calendar – You will now see a brief description for each item in the calendar, as well as a link to any related task (e.g: add/drop date links to the page about adding/dropping courses). See it 

Strategy & Design:

  • Improved Search Engine Marketing Campaigns – Worked with our vendor to improve our search engine advertising strategy, leading to increased click-through and conversion rates on our website.
  • Live Interactive Student Journey Map – Created a living interactive journey map that outlines student information needs, pain points, recommended improvements, etc. to help facilitate strategic decisions in SEM, Guided Pathways, and ctcLink work around the website and student communications.  
  • Additional Announcement Banner Templates – Allow for more options when adding banners to interior pages.  

Selected Large-Scale Projects In Progress: 

  • Workforce page redesign  
  • New scholarships page 
  • Academic dates and deadlines workflow improvements 
  • Diversity, Equity & Inclusion (DEI) page 
  • Website testing and research to learn more about student experience using the updated site  
  • ctcLink fit-gap and website evaluation  
  • Website guidelines and procedures documentation  
  • Website data and metrics improvements  

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